This campaign highlighted the 100th anniversary of the Sykes-Picot Agreement, a secret document negotiated and ratified by France and Britain in 1916. The agreement split the Levant region into two spheres of influence after the end of WWI, changing the map of the Middle East and course of regional influence forever.
To raise awareness about the Sykes-Picot Agreement on it’s 100 year anniversary, to highlight that the struggles for Kurds and other ethnic groups in the Middle East are directly tied to this negotiation, and to emphasize the strength and resilience of the Kurdish people over the last century despite the agreement.
What We Accomplished
The Kurdish Project contributed to a community of organizations and media outlets worldwide to remember this significant event. We created a video, webpage, and social messaging around the Sykes-Picot Agreement. Our video received over 135k views, our page was visited 13.5k times, and our social media messaging reached 2.5m people!